Daniel Serfaty is Principal Founder, Chairman and CEO of Aptima, Inc, a business founded on the principle of Human-Centered Engineering. Aptima has completed over $300 million of Research, Development, & Engineering on the definition, assessment, measurement, and training of competencies and work management that drive human and machine performance for the U.S military, NASA, departments of health and other organizations. His research interests have included the application of rigorous modeling and experimental methods to improve decision-making performance, develop expertise in field settings, and apply systems engineering methods to the design of large-scale organizations. Recently, he has led the launch of a sister company to Aptima, named Aptima Ventures, dedicated to the commercialization of Aptima’s intellectual property in human performance, in markets such as Healthcare, Educational Technology, Workforce Management, and Social Networks. Daniel Serfaty has undergraduate degrees in Mathematics/Physics, Psychology, and Aeronautical Engineering from the Université de Paris and the Technion, Israel Institute of Technology, an MS in aeronautical engineering (Technion), and a M.B.A. in International Management from the University of Connecticut. His doctoral work at the University of Connecticut pioneered a systematic approach to the analysis of distributed decision-making in dynamic and uncertain environments. He is the recipient of the University of Connecticut Distinguished Service Award and has been inducted in its Engineering Hall of Fame.